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John "Zehn" Baskerville, PMP

Founder - Bnevol, LLC
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Zehn is an award-winning Product Developer and Certified PMP, and the Founder of Bnevol, a Black-Owned Digital Agency amplifying impact for mission-focused organizations across the do-good sector with web, marketing, strategy, and tailored digital solutions. Zehn also holds a Nonprofit Management Essentials certification from Northwestern Kellogg and the Allstate Foundation.

How to Start a Social Enterprise Website that Inspires

How to Start a Social Enterprise Website that Inspires

Keys To Launching a Social Enterprise Website that Ignites Change and Inspires Action. 

Starting a social enterprise is a noble and commendable decision. It takes courage, passion, and dedication to embark on a journey that focuses on improving the world. Your social enterprise website plays a pivotal role in representing your mission and values. Whether you're launching a new site, redesigning an existing one, or even reevaluating your current website, creating a platform that resonates with your target audience and inspires action is essential.

Applauding Your Commitment to Social Change

Your decision to embrace social entrepreneurship speaks volumes about your commitment to creating a better world. With your vision, you're providing goods or services while addressing social and environmental challenges. Remember, you are a catalyst for change and have the power to influence and inspire countless lives through your mission. Your social enterprise website should echo this dedication and inspire others to join your cause instead of being an afterthought or a checkmark on your business to-do list.

Why a Professionally Constructed Website Matters for Social Enterprises

In today's digital age, a professionally designed social enterprise website is a must-have if you want to connect with conscious consumers. It validates your organization's legitimacy and is a powerful tool for connecting with potential supporters, customers, and partners.

   

Studies have concluded that you have 50 milliseconds (or 0.05 seconds) to make a good first impression! That's all the time it takes for visitors to form an opinion about your website and determine whether they’ll stay or leave.

Furthermore, a well-designed website can help you stand out from competitors and enhance your overall brand image. Here are a few reasons why investing in a well-crafted and maintained website is vital for your social enterprise:

  • First impressions count: Your website represents your brand and mission; a poorly designed site can negatively affect your organization.
  • Mobile design prioritization: With over 50% of all web traffic coming from mobile devices, a professionally designed website with unique mobile content experiences ensures your site resonates with users where they are.
  • Accessibility: A professional design ensures your site is user-friendly, allowing all visitors to find the information they need quickly.
  • Compelling storytelling: A well-designed website can share your organization's impact through visuals and narratives, engaging and inspiring your audience.
  • Increased visibility: A professionally built website is more likely to rank higher in search engine results, increasing your reach and visibility.
  • Analytics: A well-built website allows you to make data-driven decisions to optimize your site for better engagement and conversions.
  • Security: Conformance to strict regulations, privacy, and security standards can help provide peace of mind and mitigate the risk of compliance.
  • Ongoing support: Far too often, organizations invest in a website only to be lost when they need to make updates and changes. Ongoing support ensures you always have a partner to help you reflect your best to the world.
  • Self-administration: All website owners should have unrestricted access to make basic changes to their website without being beholden to their web designer and incurring unnecessary fees or delays in realizing desired updates.

Key Questions to Guide Your Website Planning

Before diving into the creation or redesign of your social enterprise website, consider the following questions:

  • What are the primary goals for your website? (e.g., raising awareness, attracting customers, generating donations)
  • Who is your target audience, and what are their needs and expectations?
  • How can you best convey your organization's mission and values through design, content, and visuals?
  • What functionality do you need to support your website goals? (e.g., e-commerce, event registration, blog)
  • How will you measure the success of your website, and what key performance indicators (KPIs) will you track?

By answering these questions, you'll better understand your website's requirements, ensuring it aligns with your organization's objectives and amplifies your impact.

Unleashing the Power of Your Purpose-driven Website

Embrace the potential of your purpose-driven social enterprise website. It's not just a digital platform but a catalyst for change. Utilize the power of storytelling, visuals, and user experience to create a website that informs and inspires your audience to take action to support your cause. Investing in a professionally designed site that effectively communicates your mission and engages your audience lays the foundation for a successful and sustainable organization.

Conclusion: Igniting Change with Your Social Enterprise Website

Your purpose-driven social enterprise website is more than just an online presence; it's a vehicle for change and an extension of your passion for making the world a better place. Investing time, effort, and resources into creating a website that aligns with your mission can amplify your impact and create lasting, positive change. Don't underestimate the power of a well-crafted website in driving your organization's success and inspiring others to join your cause.

Ready to take your social enterprise website to the next level? Fill out our form bellow to get expert help, and together, let's create a platform that ignites change and transforms lives.

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Author

John "Zehn" Baskerville, PMP

Founder - Bnevol, LLC
The Image Alt Text
Zehn is an award-winning Product Developer and Certified PMP, and the Founder of Bnevol, a Black-Owned Digital Agency amplifying impact for mission-focused organizations across the do-good sector with web, marketing, strategy, and tailored digital solutions. Zehn also holds a Nonprofit Management Essentials certification from Northwestern Kellogg and the Allstate Foundation.

More Articles In This Category

Article Tags