Phase 1
Access Key Accounts
This initial phase focuses on acquiring access to marketing accounts and systems essential for our activities. Alongside this, we engage in discovery sessions with internal stakeholders. This step is crucial for us to conduct scientific data analysis on the current state and past performance of the marketing efforts, laying the groundwork for subsequent phases.
Phase 2
Establish Baselines
The CSA phase is dedicated to an in-depth audit and review of the existing marketing position. We meticulously measure and document current performance, identifying both the strong points and areas needing improvement. This involves a detailed analysis of how existing activities (if any) align with set objectives, alongside either performing a SWOT analysis or evaluating an existing one for deeper organizational insights. The primary outcome of this phase is to establish accurate and comprehensive current baselines, which form the foundation for all future strategic planning and assessment. This step is crucial for understanding the starting point prior to developing targets.
Phase 3
Identify Benchmarks
Market Research involves a comprehensive analysis of the industry landscape. This includes studying competitors, market trends, customer preferences, and the impact of technological and regulatory changes. We evaluate various market segments to align our strategies with current market dynamics. The primary outcome of this phase is establishing industry benchmarks, serving as a reference point for our client's market position.
Phase 4
Assess the Gap
This phase involves comparing the organization's current baselines, derived from the CSA, with the industry benchmarks identified in the Market Research. We perform a gap analysis to understand the discrepancies between our current position and our desired objectives. This analysis helps in formulating a strategic plan to bridge these gaps, setting targets and milestones for the journey ahead.
Phase 5
How To Fill Gap?
Armed with insights from the previous phases, we develop a comprehensive plan to navigate the identified terrain. This strategy encompasses an integrated solution across all marketing channels, tailored to align with the organization's strategic goals and objectives. It serves as a roadmap for the implementation phase.
Phase 6
Fill the Gap
In the final phase, our strategic plans are executed with a strong emphasis on project management. This phase involves the meticulous implementation of marketing strategies across various channels, ensuring that each initiative is executed efficiently and in alignment with the broader goals. Regular monitoring and adaptation are crucial, as is the focus on achieving set targets and milestones. This phase transforms strategic visions into effective and high performing execution with measurable results, driving growth and enhancing market positioning.
