SEO - Search Engine Optimization

A rankings audit will compile a comprehensive list of common keyphrases for your market and fetch your SERP for each. The furnished report will list each keyword with its respective ranking position before any optimization work is executed, establishing a clear before and after picture when measuring performance results.

Lifting the hood on your website is a fundamental step in understanding how your site is working, where it could improve, or uncovering critical issues that could negatively impact how search engines perceive your online presence. A deep crawl of your website along with the expert (human) assessment of issues can help unlock your website's potential. 

Win over the search engines with a solid backlinking presence. Search engines will use numerous ranking factors to help appraise your ranking worthiness. Links from other authoritative websites provide a reliable signal to search engines that your website is authoritative and a credible resource to its users.

Become an authority that delights the search engines. Creating a well-planned content strategy will ensure your website is valued as a resource to search engine users; blogs, whitepapers, product guides or reviews, instructional videos or interviews (transcribed), press releases, announcements, and so much more. With so many content options, a strategic content campaign evaluates which content types will have the most significant impact on your online presence and how that content should be constructed so that you are not wasting effort but rather getting the best return on the strategy.

Whether your SEO campaign strategy requires creating new content or leveraging existing content, understanding how to get the most out of your website is crucial to its success. Topic clustering is one tactic sure to boost the relevance of your website and improve your topical authority in subject categories related to your domain expertise. Implementing these clusters takes deliberate and thoughtful implementation to be effective.

Some content can suffer from getting stale or downright outdated. Putting a microscope on your content (search engines certainly do) will allow for the scrutiny of context and relevance to an ever-evolving audience. Analyzing your content uncovers opportunities to update content to serve your ever-changing market better. How and where you apply these updates will make or break that content, so it's vital to ensure an experienced SEO guides that implementation.

Most website owners have tons of content they don't use or use online effectively. Whether brochures, presentations, podcasts or interviews, press releases, awards/award submissions, and so on, it's all content that can be transformed into an appropriate format for your website or other channels to give them new life. Knowing what content will have the most significant impact (and how and where that content should be transformed) is key to this tactic being worth the effort. Done poorly, you can burn a lot of time you can't get back. When done correctly, the return can be significant.

If you serve a local market, getting into Google's local pack is one of the most powerful SERP positions one can aspire to next to a first-place ranking. Deploy the right tactics to earn your position in the pack.

Also known as the Google Knowledge Panel found in the right rail of a SERP, these panels are designed to catch the user's attention. Typically used to furnish facts about a person, building, product, or company, these panels stand out and drive high CTRs to your website.

Are you getting the most out of your imagery? Does your website house a portfolio of products, projects, showrooms, etc.? An image Pack is a SERP feature that can increase your visibility and improve clicks to your website.

Is your site showing up in Google PAA (People Also Asked) SERP? The PAA panel, also known as Google Answers, is one the most clicked-on SERP features loved by search engine users. The right tactics can get your site in front of your audience as a credible authority.

If you serve a local market, optimizing your Google Business Profile makes a significant difference in how search engines and users discover you online. There is plenty you can do with your profile. Understanding the right strategy for your profile is a secret weapon every local business should have in their tool-belt.

The initial audit of your online presence will benchmark your original key phrase rankings. Once the website is SEO'd and ongoing campaigns to improve ranking visibility is implemented, monitoring how well those efforts positively impact rankings is essential to validating or tweaking work. Understand what content is performing and what content does not contribute to discoverability. Tracking keyphrase positions can also alert if rankings begin to fall, allowing for a planned response to protect your online prowess.

Tracking your backlinks reveals where the most authoritative inbound links are coming from, what anchors are being used to send those links, and where backlinks may have fallen off. Monitoring backlinks as part of your online presence can reveal correlations between ranking improvements or dips.

Data will always tell you a story - Knowing what story it's telling you separates a good SEO strategist from an exceptional one. Optimizing your website is a formidable effort that takes time, patience, and skill. Measuring the efficacy of that work will undoubtedly require comprehensive analytics to demonstrate how well the SEO is working. Google Analytics and Google Search Console provide sprawling insights indispensable to an unintimidated and seasoned SEO specialist.