Services
Multi-channel Digital Marketing Expertise
Paid Advertising
Digital Advertising (PPC) That Delivers Results - Not Promises.
From strategy development to campaign management, Bnevol leads with proven expertise in every channel of paid marketing execution.
Specialization
Multi-channel Digital Marketing Expertise
Paid and organic digital marketing that delivers results - not promises.
From strategy development to campaign management, Bnevol leads with proven expertise in every channel of marketing execution.
Marketing
Digital Advertising
Improve your discoverability
Increase brand awareness, drive more leads, and close more sales.
Advertising is an essential component of a fully integrated marketing strategy that balances your total marketing investment and drives more audience engagement than traditional inbound marketing tactics.
Marketing
Digital Advertising
Increase brand awareness, drive more leads, and close more sales.
Advertising is an essential component of a fully integrated marketing strategy that balances your total marketing investment and drives more audience engagement than traditional inbound marketing tactics.
Search Ads
Search engine marketing places your content in front of your most valuable audience. SEM increases your online visibility and is an excellent way to compliment your current organic search performance, making you more prominent, or boosts your discoverability when your organic performance isn't competitive.
Display Ads
Display ads extend your organization's reach outside of search and further into your market with tailored audience targetting on popular platforms and display networks. Display ads are an excellent channel to increase brand awareness or drive customer journey campaigns.
Social Ads
If you're trying to get in front of an audience, there's a good chance they are on social media. Depending on your customer personas, some might be on Twitter, others on LinkedIn, and others still on other popular platforms. Social ads help reach your audience where they are.
Retargeting Ads
One of the most effective ways to increase brand awareness is through retargeting. Customers rarely convert the first time they see an ad. Extend the life of all marketing efforts by repositioning your message throughout the customer journey. Retargeting keeps your brand top of mind for would-be customers giving you additional opportunities to convert later in the customer journey.
Video Ads
Video (YouTube) is the most popular search platform behind Google search. Combining professional messaging with strategic audience targeting on YouTube can be an ideal tactic to increase brand discoverability with a highly valuable audience.
Testing + Measuring = Refinement
Test and Measure
Know what needs optimizing. An essential factor in optimizing strategies is testing and measuring performance throughout execution.
A/B Testing
If you want to outperform your competitors, try outdoing yourself first. A tried and true practice to increasing the performance of your content is to put it to the test - against itself. Making your content compete against itself, creating a minor change between two otherwise similar pages, allows opportunities to be unveiled where even the slightest tweaks can realize measurable improvements to a campaign.
Heatmaps
Heatmaps are a powerful tool to help expose patterns in user behavior. Click maps and scroll maps are parts of the heatmap toolkit, and both reveal where users might be getting distracted or tripped up by your content. Are users clicking on your carefully placed CTAs? Are they filling out lead forms or scrolling below the fold to learn more? Don't assume your pages are optimized for performance; get the empirical data that tells you where to focus your improvements.
Replay
Remove the guesswork of how you believe users are engaging with your content and see for yourself. Great for cross-platform testing of your content, replay technology provides insights into how users qualitatively engage with your website from numerous devices and operating systems. This magic weapon removes your blind spots so you can make adjustments based on real-world user behaviors.
Testing + Optimization = Rocketship
Advanced Performance Optimization
Elevate campaigns to their highest performance with advanced techniques only the most seasoned marketing wizards have mastered.
CRO
If any of your SEO'd content is designed for your users to take action, then CRO (Conversion Rate Optimization) is an indispensable tool to ensure you aren't missing opportunities to earn genuine engagement. Want more newsletter subscribers, contacts submissions, products sales, increased demo trials, more booked meetings, etc. Then understanding the users' experiences, behavior flows, and uncovering patterns is the actual science and craft of effective CRO that will improve the performance of your content.
Budget Management
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Audience Targeting
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Results
Performance Reporting
Know how campaigns perform over time and how ongoing efforts impact outcomes. Valuable insights reveal the efficacy of your marketing strategies and expose which channels are delivering results.
Results
Performance Reporting
Know how campaigns perform over time and how ongoing efforts impact outcomes. Valuable insights reveal the efficacy of your marketing strategies and expose which channels are delivering results.
Revenue / Sales
The secret ingredient for achieving sales and marketing harmony is the ability to demonstrate how marketing efforts impact sales. With tight attribution integrated into every marketing channel, you can remove the mystery of how marketing contributes to increasing lead flow or quality and attach that to sales conversions.
Leads / Conversion
Excellent reporting can show where leads originate and where campaigns could further leverage strong opportunity generation. Marketing conversions are a solid indicator of closing sales or other opportunities. Conversions send a clear message to your sales teams that someone is willing to be sold.
Audience / Demographics
Insights into your audience and their demographics can improve segmentation. Refining segmented audiences result in highly tailored messaging that increases leads, improves conversion rates, and produces better-performing campaigns.
Rankings
The initial audit of your online presence will benchmark your original key phrase rankings. Once the website is SEO'd and ongoing campaigns to improve ranking visibility is implemented, monitoring how well those efforts positively impact rankings is essential to validating or tweaking work. Understand what content is performing and what content does not contribute to discoverability. Tracking keyphrase positions can also alert if rankings begin to fall, allowing for a planned response to protect your online prowess.
Authority
Tracking your backlinks reveals where the most authoritative inbound links are coming from, what anchors are being used to send those links, and where backlinks may have fallen off. Monitoring backlinks as part of your online presence can reveal correlations between ranking improvements or dips.
Website Analytics
Data will always tell you a story - Knowing what story it's telling you separates a good SEO strategist from an exceptional one. Optimizing your website is a formidable effort that takes time, patience, and skill. Measuring the efficacy of that work will undoubtedly require comprehensive analytics to demonstrate how well the SEO is working. Google Analytics and Google Search Console provide sprawling insights indispensable to an unintimidated and seasoned SEO specialist.
Integrations
Social
Social signals can help provide a broader picture of your online presence outside of traditional search channels.
PPC
Paid advertising (or PPC) often complements a well-integrated marketing strategy that drives performance from organic and paid channels.
Reviews
Online reviews supercharge your local prowess. Know where your customers are giving you praise (or not).
Call Tracking
Call tracking can be the greatest reward if you're willing to track it. See which campaigns generate the most call volume and quality touches.
Get A Free SEO Audit
A complimentary audit of your online presence will help you understand where your website stacks up in your market. As part of your free audit, you will receive a report that will furnish the following...
- Rankings Audit (see what keywords are ranking for your website)
- Website Audit (reveal how your website is helping or hurting you)
- Backlink Audit (discover your website backlinks authority)
- Competitor Audit (learn who your strongest competitors are in your market)
