Content Marketing Services
2015
Project Summary:
The main objective of the project was to update the organization’s existing content marketing services to be more relevant to the (then) current industry. The service had not been updated in years and was out of conformance with many advancements, policy changes, marketing trends, and strategies. The major goals of the project were to determine the appropriate mix of services (Blogs, Social, SEO, Newsletters, etc.) that would be most impactful for the organization’s client's online presence. Each service would then need to be reimagined from the ground up to better understand how to best leverage those services in an integrated marketing campaign effort. The project should create and package a suite of digital marketing products into a holistic integrated marketing system that allows for seamless and synergistic delivery to the client with high coordination between the organization's teams of marketers, writers, web designers, admin, project/traffic managers, etc.
PM/Dev Time
Project Duration
Key Outputs
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Project Manager: John "Zehn" B.
Teams:
Departments - Sales | Operations | Finance | Production Management | Marketing | Web | Onboarding | Administration | Graphics
