What is a "keyphrase?"
A keyphrase is essentially a search term. If you're unfamiliar with keyphrases, simply imagine what your target audience might type into a search engine to find your content.
Examples:
"Best cities to visit in the winter"
"How to replace a thermostat"
"Free online coding courses"
"Latest medical peer review on Parkinsons"
*Note: If your content is not SEO-relevant, feel free to skip this field.
You can add multiple keyphrases separated by commas. We recommend keeping the additional keyphrases to no more than three to maintain focus on the topic and reduce confusion amongst readers.
Provide a basic high-level topic that represents the subject of the article. It will write a headline for you.
This tells the AI agent who the content should target primarily. If you're a marketer, consider who you want to read the article, who you want to convert, or who to inspire to take future action.
Consider if there are other audiences outside of the primary target you wish to attract. You can add more than one, but no more than three, to help keep the article focused.
This is the length of the article by word count. You can suggest any range you would like here. For instance, you can select a range between 1,000 - 1,500 words.
The length depends on the content type you are producing - short-form content or more in-depth articles.
Direction should start high level. Explain the article's basic premise, what you want to achieve, etc.
You might also consider using instructions (prompts) such as...
*Keep in mind this Content Direction section is intended for general high-level guidance - You will have the opportunity to provide more specific subheadline content direction (if you choose) in the Content Structure section next.
You may add up to 10 subheadlines with content direction for each. Providing the subheadline direction is highly recommended if you are a SME on the topic and want your perspective and voice represented in the draft.
With subheadlines, you can break the body of your content into main focus areas for the reader. For instance, let's say we were writing a blog about cooking West African Jollof rice; you might suggest the first subheadline topic be...
"gathering the ingredients"
Subsequent subheadline topics would then follow, such as
"Preparing the ingredients"
"Cooking instructions"
"Serving tips"
All are excellent subheadline topics.
In addition to providing the subheadline topic, you can also give direction for this section of content. If you opt out, the AI agent will do its best to provide content here. If you or your organization has expertise on the sub-topic, you are highly encouraged to provide your input and perspective.
It's a great choice to provide direction on the subheadline topic. Here is where your voice shines. Provide your input on the sub-topic to guide the draft. You can be as granular as you like. For instance...
If you're providing instructions for gathering ingredients for West African Jollof rice, you might explain why you prefer vegetable broth to cook the rice instead of water.
When cooking the rice, you might explain why briefly frying the rice in oil before adding the broth will help reduce the stickiness of the rice.
*Remember to keep your guidance focused on the single subheadline. As you move to the subsequent subheadlines, you can provide specific directions for each.
Adding direction for the conclusion ensures the reader ends with the right takeaways and impressions you intend.
Kudos for providing closing direction. Closing direction can be quite simple. For instance, you can instruct the conclusion to...
Summarizes the main takeaways
Provide the reader with clear actions to take
Speak to the emotional side of the target audience
Notice again how each instruction starts with a verb (a prompt). Whatever direction you provide, ensure it starts with a verb.
*Side note: these tips are great for the AI agent, people, and peers. The clarity in direction goes a long way, and using verbs in your instruction removes suggestive language, like these no-nos; you might consider including takeaways, or you can consider including action items, etc. Starting the instruction with a verb leads to clear direction and reduces confusion for both people and AI agents :)
Include any notes to yourself or peers that you would not like included in the brief submitted to the AI.
If you have links to resources you might include them here as well.
